by admin1 | Feb 24, 2015 | Blog, Business building, copywriting, Marketing, website
In Part I, we looked at the use of headings and language to engage with the reader. Now we’re looking at understanding the needs of the reader and encouraging him to take action. When copywriting and thinking about marketing materials, it is wise to put yourself into...
by admin1 | Feb 17, 2015 | Business building, copywriting, Inspiration, Marketing, website
I’ve always loved creative writing. But I’ve come a long way since writing a story as a ten year old in which I ultimately died but had somehow written about it afterwards. I was sternly instructed by the Headmaster to remove the final line – “And then I...
by admin1 | Feb 10, 2015 | Advertising, Blog, Business building, Marketing
Marketing can tend to take a back seat in our daily business plan; it can be so easily left for another day. However, if you went to the gym once a fortnight, would you see much of a change in your fitness and physique? If you popped in once a day and did two...
by admin1 | Feb 3, 2015 | Blog, Business building, Confidence, Marketing
Historically, a professional would market his business by way of bland adverts in local newspapers, random leaflet drops and listings in the telephone directories. These were effective enough advertising strategies despite the high cost and the hit and miss nature of...
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