I champion the highly-skilled therapeutic work osteopaths do, and am dedicated to increasing public awareness of it.

I have good reason:

Over a 20-year period my son, Toby, suffered from a series of major illnesses. These included kidney cancer, heart failure, stroke and, ultimately, a heart transplant. Throughout that time I witnessed the astonishing contribution gentle osteopathy made to his everyday state of health and quality of life, and in the end to his recovery.

With that experience, it seemed the most natural thing in the world to give assistance to those who can ease people back to pain-free health.

Since 2013, Gilly Woodhouse has been a regular guest lecturer at the University College of Osteopaths,

London School of Osteopaths, and the British College of Osteopathic Medicine. She also presents workshops and teaches marketing skills to undergraduates, and gives classes to Osteopathic Regional Societies. She has been published in Osteopathy Today and has recently published The Osteobiz Guide to Fearless Marketing.

Since 2014, Osteobiz has sponsored the Principal Of The Year Award at the Institute of Osteopathy’s Gala Dinner.

After sponsoring this event for many years, November 2019 sees Gilly being invited to be their Annual Convention Headline Sponsor too. She also presents at Convention as well as at the annual business conference, Advancing Healthcare Practice in London.

Having previously exhibited at the joint Australian and New Zealand conference in Auckland, Gilly has been invited to present at their annual conference in 2021 in Queenstown.

In 2015, Gilly saw just how much the profession was struggling with marketing, given the advertising restrictions it faces.

So she began an online campaign to assist people to understand why they would visit an osteopath with the hashtag #OsteopathyWorks. Simultaneously, Gilly opened a Facebook support group where 4,500 osteopaths from across the world gather to share CPD opportunities, vacancies and items for sale. Peer to peer conversations abound with advice sought for unusual cases or recommendations when patients move areas.


Gilly worked with the Rollin Becker Institute for a number of years, marketing, organising and attending their CPD courses. The sometimes struggling delegates found they simultaneously benefitted from Gilly’s entrepreneurial talents and flair for the creative and innovative; they prospered.

It was a propitious combination. Recognising that business success is less about never encountering difficulties than knowing how to overcome them, the idea for Osteobiz was born.

In fact, Gilly has been immersed in business all her life.

Now based in London, she has also lived overseas, and was always able to create niche businesses to suit her changing lifestyle and place of residence.

However, born and brought up on a farm deep in rural Shropshire, she is ideally placed to appreciate that certain problems are peculiar to city or country locations.


Gilly has now advised many hundreds of osteopaths from around the world in business development.