Why we must inspire our community
Last Friday I hosted the Osteobiz Inspiration Day in West London. Usually I work online about 99% of the time which means I can reach and inspire the global community of Osteopaths, which is very important to me. However, one day a few months ago, I got a message from Walter McKone on LindedIn. He […]
Post GDPR Stress Disorder
Well that was a monumental headache wasn’t it? GDPR turned out to be more of a pain than the occasional emptying of our Junk Boxes! During May, my personal Junk Box and Inbox were totally rammed full of multiple emails from the same company begging me to reconfirm that I wanted to receive their emails. […]
Nurturing growth in your business
Many small business owners do little to increase their list or reach out to more potential Patients. Some don’t know how to and some feel they shouldn’t have to. However the reality is that anything which isn’t nurtured will go into decline. For instance, I left strict instructions with my boys when I recently went […]
International Osteopathic Healthcare Week 2018
International Osteoapthic Healthcare Week is a superb opportunity to educate and inform your community about how you help them back to health. You can talk about being curious about why they are experiencing pain and discomfort. You could mention that you’re like a Pain Detective, looking for the root cause of their pain. You could […]
Reasons reap results!
People will only act because they have reasons to. Every purchase, every service bought and every action will have been backed up by reasons: Because I’m worth it Because I need a new shirt Because it makes me feel good Because I like it Because I need help Even if we don’t speak it out loud, […]
3 Common Social Media Mistakes!
Social media mistakes are now highly detrimental to your ablity to connect with potential patients. I spend a large amount of time trawling through social media business pages and a goodly amount of time face-palming! You see, where there is no strategy there is little likelihood of getting results. So that’s valuable time and engery […]
Ready to bung some money at Facebook Ads?
Facebook Ads, what an easy way to get more patients huh? Bung some money at it, stick a pic on it, Bob’s your Uncle and… Ahhhh – but wait.. Everyone’s doing it these days. You missed the boat didn’t you? So busy sitting out the back and wringing your hands because bookings were sh… ummm […]
Setting intentions for 2018
It’s that time of year again when we’re all busy setting intentions for 2018 and thinking about all that we want to achieve. However, we all know that many of these good intentions get forgotten about and sidelined by about February! You’ll no doubt have a rush of gym bunnies booking in who have been […]
Making sense of social media for Osteopaths
Social media is something that Osteopaths tend to naturally shy away from. All that online exposure to an invisible, intangible and incongruent group of all sorts of disparate pairs of judgemental eyes. Err no thank you! Many retreat and continue to hide away from the whole unsavoury idea. They can feel almost like they’re putting […]
Step up and play a bigger game in 2018!
In somewhat the same way as you do, I also spend my week busily dipping in and out of the structure and function of my Clients’ businesses, looking for the issues which keep them stuck. In creating new ways for them to promote their skills, we increase patient numbers, diary bookings and their bank balances. […]
Mind your language!
The creative art of language has always been immensely intriguing to me, be it English, French, Greek or even shorthand! Recently, I attended a seminar about the way we can influence outcomes by better use of language. And I thought this would be a very interesting topic to share with you. Little words that wreck […]
Is your self confidence affecting your bookings?
Self confidence is a tricky customer! I spent my childhood wondering why all my school reports said, “Lacks confidence”! You might find that surprising, but it’s true! I thought I was confident but now, looking back, I can see that I was hesitant and unsure about raising my hand or standing out from the crowd. […]