by admin1 | May 23, 2017 | Business building, Marketing, Patient list growth, Social Media, website
There can sometimes be a disconnect for Osteopaths trying to engage online with potential patients. They can be tempted to put on a fake ‘professional’ persona. There is the idea that our own true personality should be somewhat hidden or dumbed down and a...
by admin1 | Apr 25, 2017 | Business building, Patient list growth, website
Naturally, in my work and my regular recommendations to friends, I’m searching for and looking at one Osteobiz website after another. Unfortunately, there are far too many which leave me cold and a bit sad! Let me explain. Your website is your SHOP WINDOW to the...
by admin1 | Mar 28, 2017 | Advertising, Business building, Marketing, Patient list growth, website
When running a successful Practice, keeping a close eye on costs is vital. There are always those invidious leaks which mean that you could inadvertently be hemorrhaging money! Whilst it’s common to be forward-facing and focusing on the next new patient,...
by admin1 | Jan 17, 2017 | copywriting, website
Your website copy could be directly related to how fully booked you are! But writing text which resonates with your potential patients is no mean feat! It’s far easier to write about what you do know for a fact. Some fill up the pages with huge paragraphs all...
by admin1 | Aug 9, 2016 | Business building, Marketing, website
Are your marketing materials and website all about you? Or are they focused on the needs of your Perfect Patient? I always advise my Clients to keep a book handy in Clinic, specifically for marketing. Because what you hear in Clinic can be reverse engineered and...
by admin1 | Aug 2, 2016 | Business building, Patient list growth, website
Last October I took a deep breath and invested in a specialist platform to automate my business. Not only does it send out my emails, it also gives me detailed information. It holds my programmes and products, delivers them seamlessly, takes care of secure card...
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