Sometimes in my work, I can initially feel a bit of resistance from new Clients, to doing things differently. Moving out of our comfort zones, even if they’re unpleasant, can still feel daunting.
However, a point has clearly been reached where reality is worse than the effort required to change things.
So we work together to create a shift, approach marketing from a completely different angle and learn new skills to attract new patients. Because our world is evolving at breakneck speed, it’s vital that we keep up lest we get left behind!
However, once I’ve developed my Clients’ mindsets, I can notice a shift in their confidence. And once I’ve coached them in highly targeted marketing they begin using their bespoke strategies to easily attract new patients.
Watching children at play
Sitting on the tube the other day, I noticed two little girls swinging around the central pole by the doors. It was delightful to watch their simple pleasure and also to note that their mother wasn’t micromanaging them! They spun around in opposite directions, the smaller child skimming under the arm of the taller girl, her fluffy topknot ponytail bobbing back up each time.
I realised after a few minutes that they were largely oblivious to us onlookers. They were living in the moment, playing with what was available to them and exploring their surroundings. They didn’t care what we thought and they had no regard for ‘rules’ or what was ‘expected’ of them.
It’s a shame that during our teens we start overthinking everything, something which can often continue into adulthood. The fears in our heads are almost always about what others will think of us or, worse still, peer judgement. Our thinking can ‘make up’ stuff that has no basis in truth but which stifles our ability to reach our potential.
And in business that can threaten our success because if we can’t market ourselves confidently, our results will likely be mediocre.
How to easily attract new patients
That’s why the first thing I work on with Clients is clarity of purpose, playing the long game and developing their expectation of success. They soon shift up their thinking, get over themselves and get out into their communities with powerful messages.
Then they’re soon coming back to me on their coaching calls saying:
“3 new patients yesterday.”
“6 new patients booked in this week already!”
“35 patients last week – and that’s the most ever.”
“I’m so busy I need to look for an Associate soon.”
and after only one week of opening a brand new clinic…
“3 new patients last week, 5 new patients this morning and 3 more booked for Friday!”
It may surprise you to know that these are all actual Client quotes from only the last TWO days!
So strip back that stifled persona and unleash your inner child on the world.
I promise that your new patients will applaud you for it.