Continuing Professional Development or CPD is an important part of our professional and business life. Obviously, unlike yourself, I’m not required by anyone to partake in any self development. However, I would be a fool not to choose who I partner with very carefully.
In the past few years I have literally poured tens of thousands of pounds into my own development. (The Old Boy’s toes would curl if he knew…)
It’s simply not enough to have the kind of expansive and creative mind that I’m fortunate to have been born with.
You see, as a child I was accused of having an ‘overactive imagination’ which was apparently a bad thing. However, it turns out that in my business life, it’s a very good thing. Ideas for innovative marketing cascade out of me constantly! I literally have book shelves full of my scribblings! Indeed, an absolute corker of an idea popped into my mind just this morning and already I’m on it!
But if I have no real direction and strategy to my business development and skill set, whether or not I’ve got ideas, then I run the risk of extinction.
Five years ago there was no such thing as online CPD business development specifically for you
The key is to be different from the rest, to be utterly focused and to be as tenacious as a bulldog.
For instance, there’s new coaches and CPD providers popping up all over the place, who see other people’s results and want to emulate them. But copying others is not entrepreneurial and without offering anything new, it’s too early to know if they’re any good or will stay the course.
Just as in the animal world, we must all continue to evolve in all areas of our lives. Remaining static in these massively changing times, refusing to stay ahead of the curve or limping along into the sidings is just not an option. Simply doing what worked in the past is no guarantee that it will work in the future. Indeed Osteobiz has evolved massively since I had the original idea several years ago. And I also have massive plans for the future – not only for myself but for you too. I call it:
PLAYING A BIGGER GAME
And that is now my new signature presentation. Indeed, if you’re going to the Osteopaths New Zealand AGM in August, you’ll be the first to hear it as I am being beamed in from London to deliver it! I’m massively honoured and excited about that opportunity.
But I digress.
Of course, you’ve seen it in larger companies where they have failed to innovate, failed to expand their markets or failed to recognise the new road ahead. Where are Woolworths, British Home Stores and Blockbuster now? If you could pick up an old phone directory from years ago, I wonder how many small businesses are still there in your area now?
Asking better questions
Whilst it’s more comfortable to stay rooted in the familiar, it’s a more dangerous place to stay than you might imagine.
My eyes and deliberations are always firmly focused on the future. I constantly ask myself, “What else does my community need?” or “How can I better serve my mission to help more people find Osteopathy?” or “How can I continue to inspire and empower my Clients to ensure their ongoing success?”
It’s vital that you take time to also reflect on how you can better serve your community. Does your voice need to be louder so that people in pain hear you above the deafening din of modern life?
Tapping into innovative and cutting edge CPD
CPD WITH APM
The Academy of Physical Medicine doesn’t simply provide more than double the CPD hours you need each year (including the “Learning With Others”). There’s so much more – access to research reviews (digested summaries of current research); discounted MMI with Balens; cost-price clinic equipment; done-for-you blogging; free, bespoke website videos; business-building assistance and so much more! As a member of APM You can now even get Gilly’s famous Osteobiz Blueprint course for half price – that’s a saving of hundreds of pounts!Run by practitioners, for practitioners, APM is one of the most trusted resources of its kind anywhere.
– All prices on the annual contract are 20% discounted with the code GILLY20. (It’s not available on the Low-Commitment option.)
So the big question is – would you love to get your hands on a year’s worth of valuable CPD you can dip into at leisure AND get an epic deal to work with me and build a thriving Osteobiz?
My friend, it’s a phenominal time to be alive.
Let’s crack on and make the most of it.
Always by your side…
~ Gilly x
PS: Talking of great questions – what’s the most critical thing for you to resolve in your life right now?
PPS: And what’s going to happen if you don’t?