The problem with a heart centred business is often the tricky matter of money! Asking for the money can feel so – well – almost dirty. And sometimes it can pierce our ‘lack of confidence’ skin and bring up uncomfortable feelings. I hear this a lot.
In severe cases this results in giving our skills away for nothing. Free treatments. Discounted offers. Groupon giveaways. Then there’s the fear of putting prices up. What might happen? Will nobody rebook? Will people think we’re greedy? So we stay stuck, strugging to make a living and wondering how to change things.
Sometimes this fear around money and charging people for our services can show itself up as the inability to ask a Patient to rebook for next week. It can feel pushy. It can feel desperate. It can feel downright repulsive. So sometimes it’s just easier for us to leave that decision to them.
How does that feel for the Patient?
This fear around money can feel awful for the person on the receiving end of this kind of vibe. They can pick up on our reticence to confidently charge them for the service they need. And in particular that resistance to book them in again when they likely need another treatment can leave them feeling unsupported.
I’ve received this very feedback from people who have booked in to see an Osteopath for a first visit. The key feeling they were left with was that they had no certainty about their ongoing care. They didn’t feel held or confident to decide what to do next either. They believed that the Osteopath was the expert and should be confidently leading the way on their journey back to health.
However, when they were not booked back in for another treatment but told “see how you go” that left them feeling highly unsettled. Because for them it most certainly was not about the money. It was about being cared for whilst they were feeling scared about the pain they were in.
Make it about your mission not the money
If you flip this over and think about what your mission is in your work, you take out the money element entirely. What do you want for your community in particular? What are you doing this for? Who is your work for? Who benefits from your skill, experience and expertise?
For instance, my mission is and has always been about helping more people to find Osteopathic treatment and rely less on drugs. That’s how Osteobiz started five years ago. I saw how treatment dramatically helped my own son Toby’s heart condition whilst he waited for a transplant. It was incredible. I knew there were people who went around and around the NHS system getting no answers and no relief for their pain. I wanted to change that – one Osteopath at a time! And on a daily basis, that’s what drives me on.
Define your mission
Take five minutes now to jot down what drives you. What is it that spurs you on every day? What are you most grateful for? What do you most love about your work? What feedback to you hear?
Working from our higher self or from a place of love changes everything. In this mission, there is a newfound confidence to recommend that the Patient is booked in again because we know they need it.
The focus is on the greater good and on the outcomes of our work not on the money – or lack of it! When that shift occurs, the intention is strong and laser focused on them not on ourselves.
Happily, the byproduct of our mission is… money in fair exchange for our gifts and talents.
And the more money we earn, the more lives we can change.