Time can be so elusive.

What’s the biggest complaint I hear about getting things done so as to result in Osteobiz growth and development?

I’ve got no time!

Which, when you think about it, is weird as we all have the same amount of hours in the day:

“Don’t say you don’t have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein.”

― H. Jackson Brown Jr.

So it’s not about the hours and minutes themselves but the WAY in which we use them.

I believe it’s all about our perceived priorities. If we don’t like doing something particularly, then we prioritise something else and shove the other thing down the list. And then we blame time.

That’s why I implore each and every Client – and you too – to priortise slots in your diaries for business development. Whether these activities are social media posts, newsletters or contacting local groups, it’s vital that you take charge of your Osteobiz growth and take positive action.

As you may know, I started this business several years ago from a standing start. There were NO coaches focused only on Osteopaths. I passionately wanted more people in pain to find Osteopathy. To do that I believed that I would need to work with groups of Osteopaths around the globe as well as working one to one.

Those many hundreds of Osteos who listened and then chose to ringfence specific slots to work solidly on the development of their Osteobiz, found that new Patient numbers and weekly bookings very quickly rose.

Funny that…

You never WASTE your time

When you are exchanging time for money, as you do, you are also giving treatment to help them back to health alongside that time. Which is the greatest part of what you do.

What then, when you get a ‘no show’?

Are they wasting your time? Do you feel angry or miffed?

Or do you flip the event and reframe it as a short period which has been released to work on Patient list growth and to up your game on social media? Time to write the bones of that newsletter? Time to investigate getting rid of the time-consuming and boring accounts to an enthusiastic number cruncher?

Or even some space to reflect on what you want to bring into your skillset, family, Osteobiz and general life experience in the next six months?

The Old Boy will return later and no doubt will ask why we have no dinner prepared.

And I’ll just tell him that I was soooo busy with my exciting Osteobiz work that I simply didn’t have the…